This article almost didn’t happen. Karissa pitched an idea to create an insert for our upcoming issue with our coverage of SXSW 2011 and I hestitated because I knew it would mean more work for me. But I said yes anyway which ended up working out, because it won first place at TIPA in the Special Edition/Special category. Go team!
I had pitched the idea to cover StyleX because it was the first time they included an event for fashion during the week. Karissa almost passed on it because we had a lot of material to cover and limited space to fit it all. Eventually, I just said I’m covering it and planned a page for it. I squeezed a two-minute interview with Joah, attended some events like the panels and a fashion show and wrote the article.
SXSW gets new style
By Sarah Vasquez, Assistant Editor
Originally published on March 28, 2011
Adding to the music, film, technology, and video games, StyleX introduced fashion to this year’s South by Southwest.
Instead of using professional models for the runway, several musicians that performed in the SXSW Music Festival or are affiliated in the Austin music scene walked the catwalk. However, this was intentional.
I briefly attended StyleX this year because Tje walked the runway. Look at him:
He looks like a pro.
Before he strutted his stuff, he let me tag along with him backstage in make-up and hair. It was a bit awkward trying to have a conversation with him while people were trying to get everyone ready, but it’s whatevs.
I didn’t get a makeover, but I felt pretty special being there with all the other musicians and getting the behind-the-scene look without a press badge. And I got a free cup of coffee. The boy treats me well.
After these two StyleXs later, I read about this. Good job, guys.